"The focus of the course is the development of a business plan that new entrepreneurs can apply to current and future opportunities. Those already in the industry will find the class useful for improving their existing business plans, or refining their management of one of their winery’s business units.
Topics to be addressed include: Competitive strategy, raising capital, credit from the banking perspective, valuation and capital costs for wine business and vineyard development, cash management and corporate housekeeping, managing growth, brand protection, developing a marketing plan, direct to consumer sales, public relations, managing logistics and distributions, human resources, leadership, exit strategies and the unique legal challenges associated with the wine business.
The experts and successful entrepreneurs who speak to the class will share their real-world experience on the important components of a successful wine business. This year’s speakers include a cadre of successful entrepreneurs and educators."
Enroll Here
Topics to be addressed include: Competitive strategy, raising capital, credit from the banking perspective, valuation and capital costs for wine business and vineyard development, cash management and corporate housekeeping, managing growth, brand protection, developing a marketing plan, direct to consumer sales, public relations, managing logistics and distributions, human resources, leadership, exit strategies and the unique legal challenges associated with the wine business.
The experts and successful entrepreneurs who speak to the class will share their real-world experience on the important components of a successful wine business. This year’s speakers include a cadre of successful entrepreneurs and educators."
Enroll Here
