I bet you've heard that before.
Amorim Cork was the first to market with individualized quality control screening technology for natural cork stoppers with a non-detectable TCA guarantee*.
I do a lot of driving. I love my job. I think about my job while I drive. When I think about my job, I think about corks. When I think about corks, I think about my manufacturer and their competition.
The unavoidable hazard of being the one to beat in any context is imitation. The entire cork industry knows that Amorim is the one to beat. When you are the best, you expect this and have experienced it more than once. It's true in anything.
The limitation in imitation (see what I did there?) is the inability to recreate the exact recipe. You can't make your uncle's ribs or your grandma's spaghetti sauce. And our competitors do not sell an Amorim cork.
On my latest drive, I decided that Amorim's business must be doing well, because I feel like whenever we go to a trade show or convention, I hear the same talking points that we use come out of the mouths of our competitors; Not that I would eavesdrop, of course! No way ;-) I shudder to think what the competition claims while in a private discussion with a customer. Don't get me wrong- I know that a few of our competitors are doing what I think must be a good job. Some of the other cork companies are offering a good product. And I can assure you first hand that Amorim is as professional any organization from the top down as you will find in any industry (this isn't my first). And as such, they do not engage in "fudging" or circulating propaganda. We don't need to embellish.
After 30 years being wine industry aware (Vinwoke?), 16 years as a self- employed vendor, and 12 years a partner with Amorim, I have learned a lot about wine and closures and what people are willing to do and say to sell their wares. Sales is a deep and narrow trench where weakness leads to a quick death; While dishonesty leads to a slow death. And trying to look cool by putting someone else down might be cathartic/ therapeutic but is generally unproductive. And the hardest things to sell in the beverage industry are barrels and corks.
Why is it hard to sell corks? It's a product from nature which requires the customer to have some level of interest in tradition, sustainability, and learning why "Company A" has a better process than "Company B-Z". And you have to earn the customer's trust. A lot is riding on that cork. And everyone swears that their manufacturer is the best. But who among them can say to you that they sell a specific type of cork that is so good that you WILL NOT detect TCA from a cork in any of your wines under that cork?
Enter The Guarantee.
Outlined in our sales agreement (contact us for a copy) is the definition of our guarantee on NDTech corks. In so many (this blog post is not a contract) words: If you did have a viable claim against NDTech closures, you would be reimbursed for the wine in question at the invoice price*.
We have closures at every price point for every beverage. And we offer the highest quality and the best guarantee. This can only come from a company the size of Amorim. With a little homework, your confidence in your closures could go up a lot. And you have enough to worry about.
Read the fine print. Buy from the best. Order from Enotools.
I do a lot of driving. I love my job. I think about my job while I drive. When I think about my job, I think about corks. When I think about corks, I think about my manufacturer and their competition.
The unavoidable hazard of being the one to beat in any context is imitation. The entire cork industry knows that Amorim is the one to beat. When you are the best, you expect this and have experienced it more than once. It's true in anything.
The limitation in imitation (see what I did there?) is the inability to recreate the exact recipe. You can't make your uncle's ribs or your grandma's spaghetti sauce. And our competitors do not sell an Amorim cork.
On my latest drive, I decided that Amorim's business must be doing well, because I feel like whenever we go to a trade show or convention, I hear the same talking points that we use come out of the mouths of our competitors; Not that I would eavesdrop, of course! No way ;-) I shudder to think what the competition claims while in a private discussion with a customer. Don't get me wrong- I know that a few of our competitors are doing what I think must be a good job. Some of the other cork companies are offering a good product. And I can assure you first hand that Amorim is as professional any organization from the top down as you will find in any industry (this isn't my first). And as such, they do not engage in "fudging" or circulating propaganda. We don't need to embellish.
After 30 years being wine industry aware (Vinwoke?), 16 years as a self- employed vendor, and 12 years a partner with Amorim, I have learned a lot about wine and closures and what people are willing to do and say to sell their wares. Sales is a deep and narrow trench where weakness leads to a quick death; While dishonesty leads to a slow death. And trying to look cool by putting someone else down might be cathartic/ therapeutic but is generally unproductive. And the hardest things to sell in the beverage industry are barrels and corks.
Why is it hard to sell corks? It's a product from nature which requires the customer to have some level of interest in tradition, sustainability, and learning why "Company A" has a better process than "Company B-Z". And you have to earn the customer's trust. A lot is riding on that cork. And everyone swears that their manufacturer is the best. But who among them can say to you that they sell a specific type of cork that is so good that you WILL NOT detect TCA from a cork in any of your wines under that cork?
Enter The Guarantee.
Outlined in our sales agreement (contact us for a copy) is the definition of our guarantee on NDTech corks. In so many (this blog post is not a contract) words: If you did have a viable claim against NDTech closures, you would be reimbursed for the wine in question at the invoice price*.
We have closures at every price point for every beverage. And we offer the highest quality and the best guarantee. This can only come from a company the size of Amorim. With a little homework, your confidence in your closures could go up a lot. And you have enough to worry about.
Read the fine print. Buy from the best. Order from Enotools.
* See Amorim sales agreement for details.
